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Lenticular Business Cards
Lenticular Business Cards – Big Differentiation in a Small Package Earlier this year, someone told us that for a business, “a website is the new business card.” It’s an interesting thought that describes the overpowering performance of the Internet, but … Continue reading
Large Format Printing
Large Format Printing As printing technology improves, the capabilities of the industry have grown dramatically. Where printers were once limited to specific sizes of relatively small sheets of paper, they are now free to produce print products that can cover … Continue reading
Custom Printed Boxes
Custom Printed Boxes – Stand Out Beautifully Regardless of the type of products you sell or where you are located, brand building and brand recognition are essential to your success, particular in an increasingly crowded and competitive marketplace. Communicating your … Continue reading
Ecological Footprint: If Printing Could Be Vegetarian…
Over the last ten years or so, there has been a dramatic shift in individual responsibility toward protecting our environment. You can see it in the sharp rise in alternative fuel vehicles, hybrid vehicles, solar power, and more. Businesses also … Continue reading
Printing Services: “I’m not dead yet!”
That headline is one of the more memorable quotes from “Monty Python and the Holy Grail,” a very funny movie from 1975 that is arguably the best British comedy of all-time and which is high on many best comedy lists … Continue reading
Continuous Improvement: Improve or Lose
Kaizen is a Japanese concept that means, approximately, “change for the better.” Interestingly, many sources attribute the full-blown embracement of kaizen to Dr. W. Edwards Deming, an American who helped Japan rebuild after World War II. At the time, Deming … Continue reading
Direct Mail Advertising: Little Things Make a Big Difference
As we reported last month, there is much renewed interest in the use of direct mail advertising to retain existing customers and attract new ones. There are two important reasons for the rebound of direct mail. First, there is now … Continue reading
Creating the Best Business Cards
Business cards have been a business staple for decades. Web sites such as LinkedIn have made some young professionals believe that they may not need printed business cards – but that couldn’t be further from the truth. In today’s digital … Continue reading
Make the Most of Your Print Marketing
There is a lot of focus on digital marketing these days, but as any business expert will tell you, a well-rounded marketing campaign should almost always contain print marketing elements. Despite the focus on digital promotions, print marketing is a … Continue reading
Print Marketing Strategy: “THE GOOD, the BAD, AND the UGLY”
Current marketing strategy acknowledges that print media has had a strong resurgence, and marketing executives are very enthusiastic about keeping collateral print material in their arsenal. However, one must be discriminating because as movie director Sergio Leone has informed us, … Continue reading
