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Print Marketing Strategy: “THE GOOD, the BAD, AND the UGLY”
Current marketing strategy acknowledges that print media has had a strong resurgence, and marketing executives are very enthusiastic about keeping collateral print material in their arsenal. However, one must be discriminating because as movie director Sergio Leone has informed us, … Continue reading
DATA DRIVEN MARKETING – Best Kept Secret?
Data is a valuable commodity in today’s business world, and perhaps the gold rush on mining data has been a best-kept secret in the trades. However, not as far as Southern California Graphics (SCG) is concerned, who keeps no secrets … Continue reading
28 of the Most Creative Christmas Advertisements of 2014
Creative Criminals posted a link to the most creative 2014 Christmas Advertisements from some of the most major brands in America. These Christmas Print Advertisments are not only very creative but very festive. Creative Christmas Advertisements Besides all the magical … Continue reading
IKEA SPOOFS APPLE IN GREAT AD ABOUT PRINT
In their recent catalog ad campaign, Ikea agrees with what SCG has been claiming for many years; print is not dead. Take some time and watch this ad http://time.com/3265308/ikea-catalog-2015/ that promotes their new catalog Bookbook, where the Swedish furniture chain … Continue reading
COLLATERAL MARKETING: YOUR BRAND IN PRINT
Whether you’re producing a direct mail postcard, a large lenticular printing display, or simple business cards, that print product represents you and your brand. Consumers want to identify with a brand that’s recognizable and relatable; a brand that speaks to … Continue reading
Southern California Graphics Walks Away with Multiple Print Excellence Awards
Southern California Graphics is proud to be bring award-winning service to our customers, and have exciting news from the 10th Annual Regional Print Excellence Awards Competition held in Los Angeles. Southern California Graphics was recently awarded: Four Best of Category … Continue reading
HOW TO ADD IMPACT TO YOUR COMMERCIAL PRINTING
“Don’t be afraid to get creative and experiment with your marketing.” Mike Volpe, Chief Marketing Officer- Hubspot Today, printing is no longer the standard, pat form of marketing. Rather social media, pop ups, banner ads, apps, and promoted tweets are … Continue reading
What Makes Commercial Printing So Beneficial to Your Business?
Commercial printing is one of the easiest ways to expand brand awareness and otherwise introduce your product or service to your target audience. A desktop printer doesn’t have the capabilities to take on large printing jobs, and the results probably … Continue reading
Increase Direct Mail Sales
Increase Direct Mail Sales Creating an effective direct mail campaign might seem like a difficult task, but with a few simple moves and the right market research, you can create a direct mail campaign that will pump up sales and … Continue reading
Enterprise-Level Commercial Printing: The Importance of 3-D Printing Services for Los Angeles Start-ups & Mid-Level Businesses
Among those who have even heard of 3-D printing today, many may still erroneously think of it as something out of a science fiction movie. However, the truth is, 3-D printing services are transforming the way many companies do business, … Continue reading
