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COLLATERAL MARKETING: YOUR BRAND IN PRINT

Whether you’re producing a direct mail postcard, a large lenticular printing display, or simple business cards, that print product represents you and your brand.  Consumers want to identify with a brand that’s recognizable and relatable; a brand that speaks to them and engenders their trust. Collateral print materials are the tools with which to accomplish that.  Capture your brand’s message, and tell the story of your branbrand-printd in print.

BRANDING

Branding has always carried great weight in the overall marketing strategy. What you want to say about your product or service and how to say it is the key to connecting with your target audience.  Even conference and seminar materials, even quarterly reports, all have a story to tell.  The look and the content of the finished product tells and sells the story of your brand.

Special contributors to Forbes magazine http://www.forbes.com/home_usa/ have done much research on brand strategies and they offer guidelines to entrepreneurs for crafting their message.  You might be a Fortune 500 company, or a small business, or an individual entrepreneur, but the same guidelines apply.

  • Relevance: Is your brand’s message relevant, leading the trend, purposeful or innovative?  Does it grab the target audience’s attention.  Review and renew your messaging every three years.
  • Individuality: Avoid being cookie-cutter.  Don’t copy a formulaic one-size-all message that competitors are using.  Your brand should stand out from the crowd.
  • Expectation: Consumers want to recognize your brand and know what to expect from it.  Your brand has it’s only personality that consumers relate to and this should be messaged in a clear and confident manner.
  • Influence and Promise:Consumers want to recognize your brand and know what to expect from it.  Your brand has it’s only personality that consumers relate to and this should be messaged in a clear and confident manner.

Communicate the story of your brand in print media for best results.

THE BASIC FOUR

PrintBranding_Header_1

Consumers want to recognize your brand and know what to expect from it.  Your brand has it’s only personality that consumers relate to and this should be messaged in a clear and confident manner..

  • prepress and design
  • printing
  • finishing (including folding, cutting and binding)
  • fulfillment (including packing, storing and shipping)

Within each of these categories will be great variation depending on the quality of the printing service you use, their expertise, technology, timeliness, and price.  Once you’ve designed your brand strategy, do your research and find a print house to capture your brand story in print media.  Look for materials produced that make an excellent first impression on your target audience, grabs their attention, and has the tangibility factor; they can hold it their hands, study it, and make a purchase decision.

In the greater Los Angeles area, Southern California Graphics, SCG https://socalgraph.com , is the premier, custom print company that can bring your brand story to fruition from design to distribution.  They produce award winning print https://socalgraph.com/capabilities/ that carries your branding message across all materials, in a strong coordinated effort to reinforce your product or service with every piece of literature you present.  Talk with SCG today  https://socalgraph.com/case-studies/  and you’ll check off every element of brand messaging necessary to achieve new clients and secure those who are existing.

 

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