Brochure Printing Los Angeles –
Creating a Positive First Impression
A brochure is one of the most useful tools in your marketing belt. It is a workhorse that
plays multiple roles in your marketing plan and can make the most important impression you need, even if it’s not read.
The various categories of brochures include:
– This is the type of brochure you’ll find in a car dealership. It’s slick, it’s beautifully designed, and contains the best imagery anywhere. By the time the prospect is done reading a good showcase brochure, the first question is not “How much?” but “How soon can I get it?”
– This brochure lists most of all of the various products for sale and includes brief descriptions of each and may include even more specific information such as dimensions, shipping requirements and even costs.
– As the description says, this brochure has the fine points of the product or products and may include information such as assembly instructions.
– This is an “about us” piece that describes everything or almost everything you do. It’s long on making the right impression on your ability and short on the specifics of how you do it.
Before you create your brochure, determine what your target audience wants and what they will respond to. Your first impression is critical, not only the first impression made by the eyes when your prospect sees your brochure, but also the impression made by the fingertips when they touch it. In other words, don’t skimp on the paper.
Remember also that your brochure is meant to last awhile before you make any revisions. So the more you “sell the sizzle and not the steak,” the longer your brochure’s shelf life will be.
Finally, make sure your brochure gets distributed. We’ve seen too many brochures sitting boxes because the decision-maker wants to save them for special occasions. So what should be your special occasion? Anytime you have an opportunity to sell something.
The better printing difference
The creative development of your brochure is crucial, of course, but having your masterpiece produced by an experienced printer will help ensure that it gets the attention it deserves. And nothing beats printing with a firm that is concerned about the environment.
In the world of Los Angeles printing services, Southern California Graphics (SCG) has been a trusted name for over 40 years. Our design and production teams understand how a target audience experiences a brand, and produces exceptional visual products. Plus, our print shop houses only the leading edge technology print equipment and machinery, including the new HP Indigo 10000 Press, which provides super sharp images and text.
SCG is the commercial printing company with the right collateral materials to satisfy all of your B2B marketing strategies, including:
- Business cards
- Brochure printing
- Folder printing
- 3D printing
- Large format printing
- Catalog printing
- And yes, direct mail
In a B2B setting, where contracts have crucial dollar value and importance, turn to SCG to help position your brand to get the response you want. For more information, call us at (310) 559-3600 or click here to reach us online.