Lenticular Printing Los Angeles – Creating Lasting Results
Not long ago, a new customer approached us about printing stationery and a couple of other items for her new business. She was a recent graduate of a prominent art school and wanted our help getting her new business off the ground.
Her business was affordable 3D animation for small businesses. A good idea, we thought. But when the customer presented her print project to us it was in the standard two dimensional format. So, our entrepreneurial spirit took over and we recommended an affordable option.
A business that is in the business of creating 3D projects, we thought, should have 3D collateral. To us, it was a natural extension of her brand, but even to this technological whiz, this marketing strategy was not on her radar.
So, we showed her the vast capabilities of our lenticular technology. You know lenticular printing as “3D” printing – it’s what you see when you tilt a brochure or card and the image or images seem to move. Lenticular printing is an amazing and affordable option for any campaign, but particularly for this customer. In just a few stunning, “moving” images, we can show how her claims of superior results are supported by her expertise.
But we did more than show our capability. We also showed her examples of how lenticular printing has worked for other customers, mostly because lenticular products are hard to part with. They wind up being stuck on refrigerators and have a prominent place on the desks of prospects because, well, because they are fun and exciting. And if you want your brand to have any two labels, it’s hard to beat “fun” and “exciting.”
The lenticular process mimics movement so our eye mistakes a flat, stationary image for a moving one, and we become fascinated with the results. We look at them longer and keep the lenticular product longer than a static version of the same image or images.
The better printing difference
The creative development of your print job is crucial, of course, but having your lenticular product produced by an experienced printer will help ensure that it gets the attention it deserves. When you come to Southern California Graphics, you’ll get more than a quote, you’ll get over 40 years of experience that can make a positive difference in your business.
Southern California Graphics (SCG) has been a trusted name for over 40 years. Our design and production teams understand how a target audience experiences a brand, and produces exceptional visual products, including lenticular projects, dazzling posters, brochures, wraps and more. Our print shop houses only the leading edge technology print equipment and machinery, including the new HP Indigo 10000 Press, which provides super sharp images and text.
SCG is the commercial printing company with the right collateral materials to satisfy all of your B2B marketing strategies, including:
- Lenticular printing
- Brochure printing
- Folder printing
- 3D printing
- Large format printing
- Catalog printing
- And much more…
In a B2B setting, where first impressions can make or break your business, turn to SCG to help print the lenticular product you need to get the response you want. For more information, call us at 310-596-4244 or click here to reach us online.