Variable Data Printing vs. Direct Mail

Variable Data Printing vs Direct Mail

Variable Data Printing vs. Direct Mail

Southern California Graphics has been a premier, world-leader in commercial printing services for over 40 years. We maintain a culture of excellence 24 hours a day, 7 days a week. Southern California Graphics: service without boundaries™.

When it comes to variable data printing and direct mail, there are several important differences. Our expert team is available to assist your company with choosing the right service for your unique needs.

Variable Data Printing

Variable Data Printing (VDP) is a form of digital printing, which includes on-demand printing and other elements (text, graphics, images and more) which can be changed from one printed piece to the next, without slowing down the overall printing process.

Let’s say that you want to send postcards to your top 100 clients inviting them to a special event. With digital printing, you can print the postcards with the same event information but with different names, salutations and even alternative color scheme and images depending on your preference. Variable Data Printing allows you to capture consumer response rates to your print marketing campaign. Leveraging Variable Data Printing helps grow your business by monitoring leads, downloads, web forms, call metrics and response rates.

With Variable Data Printing, your clients will feel as if they are receiving personal attention from your company, ensuring consumer loyalty for years to come. Variable Data Printing can be custom tailored to your exact specifications. These services allow you to print the same branded pieces with different names and information on each print piece. To learn more click here.

 Direct Mail

Direct mail is a marketing strategy that used a mail service to deliver a promotional printed piece to your specific targeted audience. It encompasses a range of marketing materials such as brochures, catalogs, postcards, newsletters and more. Direct mail offers advertising that can be sent directly to your prospective customers through the mail.

Our direct mail capabilities include:

  • Direct Marketing
  • Variable Data Marketing
  • Data Driven Marketing
  • QR Codes
  • PURL’s
  • A/B Testing
  • Statistics
  • Conversion Rates
  • Tracking

 More on Variable Data Printing vs. Direct Mail

Founded in 1974 as a small, family business, Southern California Graphics has taken home some of the most prestigious printing awards. We have the most sophisticated print, pre-press, data-driven marketing, large format, and packaging technologies. However, what really sets us apart is our staff of passionate and innovative print specialists. We’re large enough to take care of all your printing in-house but small enough to provide focused, friendly, flexible, fast and forward-thinking service. As your digital communications partner, we provide customized solutions to meet your needs and, in turn, change the way you do business. To learn more aboutSouthern California Graphics as well as variable data printing vs. direct mail, please call 310-559-3600 or visit ourwebsite.