When you need products and services for your business, how do you decide which company to choose? Do you look at customer’s reviews? Do you ask other business owners or your friends and family? How important are client testimonials in your election process? Smart consumers know that a combination of all these sources are essential in choosing a new company to work with.
What to Look for in an Enterprise Print Marketing Company.
Company History, Testimonials, and Portfolio Samples
When you need enterprise print services, it’s important to look at the history of the company, client testimonials, and examples from their portfolio. You don’t want to choose a company with a shaky background that may close up overnight without delivering your print materials. Nor do you want a company that provides subpar services and products. For this reason, the selection process often begins with a look at the company’s about us page, and testimonials.
Equipment, Staff, and Delivery
You’ll also want to choose a company that can deliver the product you want within the timeframe you need. Not all printing companies have the presses and technologies available to provide in-demand enterprise print marketing materials. Specialty printing like lenticular printing for direct mail campaigns may not be available from all companies. Asking about turn around time for your project is also an important part of choosing a company. If a printing company can only deliver your order two weeks after the launch of your marketing campaign, you’ll want to look for a company with a shorter delivery time and the staff required to complete your rush printing job.
Design, Marketing, and Printing Industry Experience
Before you choose the right enterprise print marketing company for your business, you should make sure to choose a company with a thorough understanding of design, marketing, and printing. All three industries combine into one project during enterprise print marketing, and leaving one out can spell disaster. Your chosen printer should have a working understanding of how design affects your ROI, which marketing tactics are best for your industry, and how to translate those ideas into an effective printed product. Your final printed materials should deliver maximum ROI while remaining within your given project budget. Ask your potential printers what kinds of experience they have in interpreting print budgets, marketing needs, and design principles in enterprise print marketing campaigns.
Fortune 500 print marketing is a very competitive branch of commercial printing. Southern California Graphics has had the privilege of working with many Fortune 500 companies and delivering world-class enterprise print marketing services to help business reach their goals. If you’d like a list of a few of the satisfied companies we’ve woken with in the past, please contact us. We’ll be happy to provide you with information on our past jobs and proven track record. With 40 years of experience, Southern California Graphics has built an impressive list of happy customers. Add your company’s name to list by contacting us today to get your enterprise print marketing project started.