There’s an old saying, “You can’t tell a book by its cover.” The guy who said it was probably a writer who didn’t sell many books. While it’s true, there are many great books with plain packaging and that you can’t tell a book by its cover, it’s equally true that you can sell a book by its cover. The same is true for DVDs and other forms of media. The right custom DVD packaging can make your DVDs stand out.
DVD Packaging Designed to Appeal to Your Audience
There are several things that are important for custom DVD packaging. It needs to be eye catching. It needs to be attractive. And it needs to be designed to be appealing to the specific audience that makes up your potential market. What’s appealing to 12 year old girls buying a DVD about the pop star du jour isn’t the same thing as what appeals to bankers looking to buy a DVD series about the latest trends in the mortgage industry. But in those cases or any other, bland, plain vanilla packaging is going to be unappealing. Your DVDs need custom DVD packaging thoughtfully designed to help attract people to your DVDs while also building your brand awareness.
At Southern California Graphics, our designers and graphic artists take the time to get to know you as a client. We want to understand your DVD product and its potential market. Because we take the time to do that, we are better able to design custom DVD packaging that will appeal to your potential clientele.
Custom DVD Packaging Sells
Think about it. How many times over the course of your life have you bought an album or CD, or rented a DVD or other media because of the cover? Probably more often than you’d care to admit. While a cover that looks great isn’t the only thing that’s important to get buzz going about your DVDs – you also have to provide a great product that people will talk about and recommend to others – but it can go a long way towards developing a first impression. And in many cases, the right custom DVD packaging can help steer people towards your DVD instead of the competition.
Your packaging represents you. It’s your customer’s first touch, his first point of contact with you. As in any other relationship, you want to make a good, lasting first impression. If you’re selling or shipping DVDs, custom DVD packaging by Southern California Graphics can help you achieve that.